What should you do when a reporter calls?

It happens to every business, maybe it is a malicious social media post or a call from a reporter looking for a hot story.  If these aren't handled the right way, it can turn in to a big disaster.  

On this episode of Vet Candy IRL, host, Dr. Shannon Gregoire, meets Eric Fischgrund, the CEO of founder of FischTank PR.   Eric talks about how to deal with negativity in the media, what to do, and the biggest mistakes you don't want to make.