Reach the Veterinary Professionals Who Are Actually Making Decisions
Vet Candy is the leading digital media platform for millennial and Gen Z veterinary professionals. Our community of 50,000 plus active members includes practicing DVMs, final year veterinary students, vet techs, and early career veterinarians, the generation reshaping prescribing habits, practice culture, and purchasing decisions across the profession.
Other Platforms Talk At Vets. We Earn Their Trust
Our community isn't general. It's intentional.
The Audience
The core audience is millennial and Gen Z veterinarians and veterinary students across the United States and Canada. This is the generation making formulary decisions, recommending products to clients, choosing continuing education, and building the careers that will define the profession for the next thirty years.
They are not reading print. They are watching video on their lunch break, listening to Vet Candy podcasts on their commute, and completing CE on Sunday nights from their couch.
They are here. Your brand should be too.
Sponsorship and Advertising Options
What we offer
We help you launch tailored campaigns that amplify your brand voice. Not interruption advertising. Genuine brand integration that earns attention rather than competing with it.
Digital magazine. Vet Candy Magazine reaches the full community with full page and half page digital ad placements, sponsored features, and native editorial integrations. Published regularly with issues available free on Apple Books.
Email and eblast. Dedicated and co-sponsored eblast placements to our opt-in list of 50,000 plus veterinary professionals. High open rates, direct delivery, and a list built by people who chose to hear from us.
Podcast network. Host mentions, pre-roll, and mid-roll sponsorships across Vet Candy's podcast network, reaching listeners during commutes, walks, and between appointments.
CE sponsorship. Studio-quality videos with RACE-approved continuing education is our most trusted content category. Sponsored CE integrates your brand into the educational experience veterinarians are already seeking out.
Custom programs. Multi-channel campaigns, conference activations, NAVLE Warriors integrations, Rising Stars editorial partnerships, and content series built around your specific objectives.
Why Vet Candy
The veterinary media landscape has a legacy problem. Most of it was built for a generation that is retiring. Vet Candy was built from the ground up for the veterinarians who are practicing right now and will be practicing for the next three decades.
Our audience did not inherit Vet Candy from a trade association. They found it because the content is genuinely useful and genuinely made for them. That trust is the asset you are accessing when you partner with us. Other platforms talk at veterinarians, we earn their trust!
That trust is not bought. It is earned. And it transfers to the brands we choose to work with.
Who We Work With
Vet Candy has built partnerships with pharmaceutical companies, veterinary product manufacturers, practice management platforms, veterinary employers, and animal health organizations, from established pharmaceutical brands to emerging veterinary technology companies reaching the next generation of practice owners.
We understand how sponsorship decisions get made and how agencies work. The process is straightforward. The content is excellent. The audience is real.
Real Case Studies
Real Numbers
The Ask
WVC Vegas needed conference coverage that would reach veterinary professionals before, during, and after the event, not just presence that disappeared the moment the show floor closed.
The Solution
Vet Candy deployed four on-site ambassadors providing pre-conference, live, and post-conference coverage across every Vet Candy platform: magazine, podcast, eblast, and social video.
The Results
Vet Candy Ambassador video content alone drove over 110,000 views and reached nearly 88,000 veterinary professionals. Our eblast open rates outperformed industry benchmarks by more than 50 percent.
Vet Candy helps you deliver your message. Schedule a meeting with us to learn more.
Vet Candy Advertising FAQs
Who is the Vet Candy audience?
1
What types of companies advertise with Vet Candy?
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Vet Candy's audience is 85% millennial and Gen Z and 85% veterinary professionals in the United States and Canada, including practicing DVMs, veterinary students, and early-career veterinarians. The community spans 50,000+ active members across email, social, and on-platform.
Vet Candy works with pharmaceutical companies, veterinary product manufacturers, practice management companies, veterinary employers and staffing organizations, and animal health brands of all sizes. We also work directly with advertising agencies representing veterinary industry clients.
Is Vet Candy's CE content RACE-approved?
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Yes. Vet Candy's continuing education content is RACE-approved through the AAVSB Registry of Approved Continuing Education. CE sponsorships are among the most effective placements in our portfolio because they reach veterinarians in an active learning context. We manage CE for two years for our clients.
What is the minimum spend to work with Vet Candy?
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We offer programs at multiple investment levels to accommodate brands at different stages. Contact us at hello@myvetcandy.com for a media kit with current pricing.