Reach the Veterinary Professionals Who Are Actually Making Decisions
Vet Candy is the leading digital media platform for millennial and Gen Z veterinary professionals. Our community of 50,000+ active members includes practicing DVMs, final-year veterinary students, vet techs, and early-career veterinarians — the generation that is reshaping prescribing habits, practice culture, and purchasing decisions across the profession.
The Audience
Our community is not general. It is specific, engaged, and growing.
50,000+ veterinary professionals in the Vet Candy ecosystem. The core audience is millennial and Gen Z veterinarians and veterinary students in the United States and Canada. This is the generation making formulary decisions, recommending products to clients, choosing continuing education, and building the careers that will define the profession for the next thirty years. They are not reading print. They are watching Catching Up on their lunch break, listening to Vet Candy podcasts on their commute, and completing CE on Sunday nights from their couch.
They are here. Your brand should be too.
Sponsorship and Advertising Options
We help you launch tailored campaigns to amplify your brand voice!
Vet Candy offers integrated partnership programs designed around how this audience actually consumes content — not interruption advertising, but genuine brand integration that earns attention rather than competing with it.
Digital Magazine — Vet Candy Magazine reaches the full community with full-page and half-page digital ad placements, sponsored features, and native editorial integrations. Published regularly with issues available free at Kindle and Apple Books.
Email / Eblast — Dedicated and co-sponsored eblast placements to our opt-in email list of 50,0000 member veterinary professionals. High open rates, direct delivery, and a list built by people who chose to hear from us.
Podcast Network — Host mentions, pre-roll, and mid-roll sponsorships across Vet Candy's podcast network. Audio content consumed during commutes, walks, and between appointments, where screen-based advertising cannot reach.
CE Sponsorship — RACE-approved continuing education is Vet Candy's most trusted content category. Sponsored CE programs integrate your brand into the educational experience veterinarians are already actively seeking. CE sponsorships reach an audience in a learning mindset with demonstrated professional intent.
Custom Programs — Multi-channel campaigns, conference activations, NAVLE Warriors integrations, Rising Stars editorial partnerships, and custom content series built around your specific objectives.
Why Vet Candy
The veterinary media landscape has a legacy problem. Most of it was built for a generation that is retiring. Vet Candy was built from the ground up for the veterinarians who are practicing right now and will be practicing for the next three decades.
Our audience did not inherit Vet Candy from a trade association. They found it because the content is genuinely useful, genuinely honest, and genuinely made for them. That trust is the asset you are accessing when you partner with us.
Vet Candy's audience trusts the platform enough to complete a free 12-week NAVLE prep program, to join a career placement service, and to watch clinical education on their own time. That level of engagement is not bought. It is earned. And it transfers to the brands we choose to work with.
Proof
Over 3,000 veterinary students completed Vet Candy's NAVLE Warriors program since 2024. Tuskegee University College of Veterinary Medicine used NAVLE Warriors and saw their NAVLE pass rate improve from 51% to 74% in one year.
Vet Candy's WVC 2026 conference coverage generated 438,000+ cross-platform impressions across four days. Our eblast open rates consistently outperform veterinary industry benchmarks.
The case studies are available here. The data is real. We would rather show you the numbers than describe them.
Who We Work With
Vet Candy has built partnerships with pharmaceutical companies, veterinary product manufacturers, practice management platforms, veterinary employers, and animal health organizations. Our partners include names across the industry, from established pharmaceutical brands to emerging veterinary technology companies reaching the next generation of practice owners.
We understand how sponsorship decisions get made, how agencies work, and how to build programs that justify the investment on your end and deliver value on ours. The process is straightforward. The content is excellent. The audience is real.
We help you deliver your message.
Schedule a meeting with us to learn more.
Start the Conversation
Let's chat about your brand!
hello@myvetcandy.com
(203) 868-0680
FAQs
Who is the Vet Candy audience?
1
What types of companies advertise with Vet Candy?
2
Who is the Vet Candy audience? Vet Candy's primary audience is millennial and Gen Z veterinary professionals in the United States and Canada, including practicing DVMs, veterinary students in their final year, and early-career veterinarians. The community spans 50,000+ active members across email, social, and on-platform.
Vet Candy works with pharmaceutical companies, veterinary product manufacturers, practice management companies, veterinary employers and staffing organizations, and animal health brands of all sizes. We also work directly with advertising agencies representing veterinary industry clients.
Is Vet Candy's CE content RACE-approved?
3
Yes. Vet Candy's continuing education content is RACE-approved through the AAVSB Registry of Approved Continuing Education. CE sponsorships are among the most effective placements in our portfolio because they reach veterinarians in an active learning context. We manage CE for two years for our clients.
What is the minimum spend to work with Vet Candy?
4
We offer programs at multiple investment levels to accommodate brands at different stages. Contact us at hello@myvetcandy.com for a media kit with current pricing.