New Elanco Report Reveals Scope of Dog Itch Epidemic—and Urges Cost-Effective Solutions

A newly released report by Elanco Animal Health sheds light on an increasingly common issue in pet care: canine itch. According to the data, nearly 9 out of 10 dog owners in the U.S. report that their pet has experienced itchiness in the past year, with seasonal allergies and environmental triggers like pollen playing a major role in flare-ups.

The report, which compiles insights from multiple surveys of pet owners and veterinarians, underscores how prevalent and frustrating itchiness is for both parties. During allergy season, 83% of pet owners believe their dogs’ itch worsens due to pollen, and on average, they spend an additional $173 and turn to two extra treatments in search of relief.

The findings point to a broader strain on the veterinary system. Itching is among the most frequent reasons for vet visits, yet many dog owners wait an average of six weeks before seeking professional help—often after their pet has developed secondary infections or raw skin. As a result, 90% of veterinarians say clients wait too long, and many report itch as the most frustrating condition to manage.

Elanco's report arrives alongside the growing availability of Zenrelia™ (ilunocitinib tablets), a once-daily medication marketed as a cost-effective option for managing chronic itch. While the report supports the product’s potential, it also features perspectives from leading veterinary dermatologists like Dr. Joya Griffin, Dr. Andrew Rosenberg, and Dr. Tom Lewis, who emphasize the need for affordable, long-lasting solutions—not just reactive care.

Notably, the report highlights the emotional toll itchy dogs take on their owners. About half of surveyed owners say the condition makes them question their ability to care for a dog, and some even report considering moving to a new city for relief.

While the report supports Elanco's own treatment offering, it brings valuable awareness to a chronic issue that impacts millions of pets. Ultimately, the data may encourage more proactive conversations between veterinarians and pet owners about early intervention, realistic expectations, and affordable treatment plans.

Veterinarians remain the most trusted source for advice—but in a market where clients may switch clinics if a solution isn’t found quickly, the challenge is clear: offer effective relief, and do it fast.