Veterinary Industry Boom: $157 Billion Pet Market and What It Means for Your Practice
The U.S. pet industry continues to experience significant growth, with expenditures in 2024 reaching an impressive $152 billion, and projections suggesting it will exceed $157 billion in 2025. This surge is driven by increasing pet ownership across the country and a shift in consumer behavior, particularly among Millennials, who now represent the largest group of pet owners in the U.S. Their influence is reshaping market trends and driving new demands in pet products and services.
New Insights into Pet Health: Mars Veterinary Health Unveils 2024 Science Impact Report
Mars Veterinary Health has released its inaugural Science Impact Report: Pets, Purpose & Progress: Synergizing Research and Clinical Excellence, which outlines the company’s contributions to veterinary science in 2024.
5 Veterinary Trends Reshaping 2025
The veterinary industry is evolving fast. In this bold episode of Vet Candy Business, host Dr. Shannon Gregoire, DVMbreaks down five game-changing trends for 2024 – plus one critical trend too many are ignoring. From virtual care revolutions to genetic-tailored treatment, these insights will future-proof your practice and position you at the cutting edge of animal care. 🚀 Read on for a preview of what’s driving vet med forward.
From Emergency Vet to Zumba Enthusiast: How Dr. Juliana Santiago Loza is Redefining Veterinary Medicine and Wellness
Dr. Juliana Santiago Loza is not your typical veterinarian—and that’s exactly how she likes it. A rising star in emergency medicine and general practice, Dr. Loza is shaking up the veterinary world while also promoting diversity, inclusion, and personal well-being. A passionate advocate for breaking stereotypes in the medical field, she’s proving that it’s possible to be a successful healthcare professional without sacrificing individuality or self-care.
From Small-Town Roots to Critical Care Dreams: The Unstoppable Journey of Casey Lavender
When you meet Casey Lavender, a fourth-year veterinary student at Mississippi State University, two things quickly stand out: his natural ability to lead and his unwavering optimism. With a smile that radiates warmth and a sense of purpose that commands attention, Casey’s journey to veterinary medicine is nothing short of extraordinary.
Is FIRE Still Achievable for Veterinarians in 2025?
The Financial Independence, Retire Early (FIRE) movement has gained traction among high-earning professionals, but veterinarians—facing student debt, rising practice costs, and moderate salary growth—often wonder if early retirement is still realistic.

