The veterinary industry is at a crossroads. What once seemed like an unstoppable surge in pet care demand during the pandemic has now given way to a challenging new reality. Practices across the nation are facing a significant drop in revenue, fewer visits from clients, and a shrinking base of active customers. At the same time, the broader economy is in flux. Job losses, economic uncertainty, and rising inflation are making it harder for pet owners to afford the care their pets need. This shifting landscape, combined with evolving societal attitudes toward healthcare, is reshaping how veterinary practices must operate to stay afloat in 2025.