

More Than Half of Pet Owners Skipped Veterinary Care Last Year — Here’s Why That’s a Big Problem
A recent Gallup and PetSmart Charities study has uncovered a troubling reality in veterinary medicine: 52% of U.S. pet owners skipped or declined recommended veterinary care over the past year. This statistic isn’t just alarming—it reflects a growing access crisis that threatens the very foundation of companion animal health.

Veterinary Industry Boom: $157 Billion Pet Market and What It Means for Your Practice
The U.S. pet industry continues to experience significant growth, with expenditures in 2024 reaching an impressive $152 billion, and projections suggesting it will exceed $157 billion in 2025. This surge is driven by increasing pet ownership across the country and a shift in consumer behavior, particularly among Millennials, who now represent the largest group of pet owners in the U.S. Their influence is reshaping market trends and driving new demands in pet products and services.
Emerging horizons: The transformative trends shaping veterinary medicine
Explore Transformative Veterinary Trends with Dr. Jill Lopez: AI, Sustainability, Personalization, Tech, and MoreDive into the shifting landscape of veterinary medicine as Dr. Jill Lopez unveils five pivotal trends reshaping the profession. Discover how artificial intelligence (AI) is revolutionizing healthcare, with the AI market projected to reach $188 billion by 2030. Embrace the rise of sustainability, as over 85% of global consumers pivot towards greener choices. Explore the power of personalized approaches, wearable tech, supplements, and tech solutions in pet care. Amid staff shortages, Veterinary TeleSpecialty by VOCN emerges as a solution, expanding practices and elevating care. Embrace these trends for success in the evolving veterinary world.
What will vet med look like in 2030
The three years have transformed nearly every aspect of our world. Living through this has driven dramatic shifts in the economy and our careers. Here are five ways that the veterinary profession has changed and will affect the future. Pet parents are spending more on veterinary care than ever before
The Economics of a toxic workplace
Mental health issues have even gained the attention of the United States surgeon general Vivek Murthy, who has pointed out the dangers of toxic workplaces in a recent WSJ article where he said “Toxic workplaces are harmful to workers—to their mental health, and it turns out, to their physical health as well.” He added that unrelenting stress at work wears your body down, compromises your immune system and can lead to a cascade of ailments such as depression, heart disease and sleep deprivation.