The Conditions Taking Over Your Schedule and Your Clients' Budgets
Nationwide just dropped its 15th annual pet insurance claims report, and if you've been in practice more than a few years, the data won't shock you. But it will confirm what you already feel in your bones every time you look at your appointment board.
The Half-Trillion Dollar Question: Where Does Veterinary Medicine Fit in Pet Care's Explosive Growth?
As the global pet care market prepares to double over the next decade, veterinary professionals are discovering they're no longer just healthcare providers. They're wellness consultants, nutrition experts, and technology interpreters in an industry that's fundamentally reimagining what it means to care for animals.
Cats Grow to 25% of Visits, Signals $34 Billion Market Opportunity, According to CATalyst Council
Cats now account for nearly one in four clinical visits at U.S. veterinary practices, according to newly released data from CATalyst Council. CATalyst Council Feline Veterinary Market Insights: Volume V reveals that while the overall companion-animal veterinary market continued to contract throughout 2025, feline clinical visits grew in every quarter of the year, extending an outperformance streak to twelve consecutive quarters and fundamentally reshaping the veterinary landscape.
Your Clients Are About to Get A LOT More Extra (And That's Actually Great News)
The global pet care market is set to nearly double from $243.5 billion to $483.5 billion over the next decade. For context, that's roughly the GDP of Belgium. Twice. Just for keeping Fluffy happy and healthy.
Covetrus Announces Strategic Merger with MWI Animal Health
In a move set to reshape the animal health landscape, Cencora, Inc. and Covetrus today announced a definitive agreement to merge Covetrus and MWI Animal Health. The combined company aims to deliver a comprehensive, tech-enabled animal health platform spanning companion, equine, and large-animal markets.
How Virginia Tech became the quiet force behind veterinary data
When avian influenza swept through U.S. dairy herds last year, veterinary laboratories across the country were suddenly testing milk samples for a virus they had never analyzed in that way before. Results needed to move fast, not in days, but in hours. New sample types, new testing methods, and new species combinations required entirely new terminology almost overnight.

