The Farmer’s Dog Is Coming to Walmart. Here’s What That Actually Means for Fresh Pet Food.
The Farmer’s Dog has been selling personalized, freshly cooked meal plans directly to dog owners since 2014. In April, for the first time, it is going to be available through a retailer and the retailer it chose is Walmart.
Millennials Dethroned: Surprising New Leaders in Pet Spending for 2024 Revealed
While millennials are often hailed as the top pet-owning generation, accounting for 33% of the 66% of U.S. households with pets, recent trends reveal a surprising shift in spending patterns. Despite their love for pets, millennials are actually spending less than Generation X and baby boomers, according to the American Pet Products Association (APPA) National Pet Owners Survey.