

What is so great about endurance running?
Endurance running is often seen as a welcome escape from everyday life. But extraordinary experiences, such as running ultra-marathons, are not untouched by the competitive nature of contemporary consumer culture, a new thesis from Lund University in Sweden argues. The at times romanticized notion of experiencing complete freedom through running, co-exists with underlying motivating factors such as improving your personal brand and social image, the research shows.