Around-the-Clock Nutrition Support Aims to Ease Veterinary Cost Burden for Pet Owners

Pet ownership brings immense joy, but it also comes with significant responsibilities—and, increasingly, financial challenges. Rising veterinary costs have become a growing concern for many families. According to the 2024 State of Shelter Pet Adoption Report by Hill’s Pet Nutrition, 84% of pet owners say that veterinary care is the most expensive part of having a pet. In some cases, this financial pressure can lead to difficult decisions, including delaying care, relinquishing pets, or opting not to adopt at all.