Rising Pet Care Costs Are Driving Clients Away—What Veterinarians Need to Know
A recent USA Today report revealed a troubling trend: pet owners are skipping veterinary visits or declining recommended treatments because of cost. According to an April Gallup poll cited in the story, more than half of pet owners surveyed admitted to delaying or avoiding care for financial reasons.
Specifically:
37% of respondents visited a veterinarian but declined care
15% avoided the visit altogether
Among those declining care, 70% cited affordability as the primary reason
These findings underscore a critical issue for the profession—rising costs are not just a burden for pet owners; they are impacting patient outcomes and client compliance.
Why It Matters for Veterinarians
Veterinary teams already know the economic pressures many clients face, but this data highlights how widespread the problem has become. When clients decline care, it often leads to delayed diagnoses, advanced disease, and higher costs later—creating a cycle of financial and emotional stress for both owners and practitioners.
Shelters are also feeling the impact. The Arizona Humane Society expects a 10% increase in pet surrenders this year, with many owners citing financial challenges as the reason for giving up their pets.
At the same time, U.S. pet spending hit $152 billion in 2024, with $40 billion going toward veterinary care and products. Pet owners are still committed to their animals, but their spending choices suggest they are prioritizing food and essentials over preventive or elective care.
Practical Takeaways for Veterinary Teams
1. Offer Transparent Pricing and Payment Options
When clients are worried about cost, clear communication is key. Consider:
Written estimates for procedures
Tiered treatment plans (good-better-best options)
Payment plans or third-party financing (e.g., CareCredit, Scratchpay)
2. Emphasize Preventive Care as a Cost-Saving Measure
Clients may not realize that regular exams, vaccinations, and dental care prevent expensive emergencies later. Frame preventive services as an investment, not an optional expense.
3. Discuss Pet Insurance Early
The article notes that insurance can offset unexpected costs. Encourage new puppy and kitten owners to explore coverage while their pets are young and healthy.
4. Use Telemedicine to Keep Care Accessible
Virtual consults can help triage cases and reduce barriers for clients on tight budgets. This not only improves compliance but can keep pets in your care network.
5. Connect Clients to Community Resources
Local nonprofits, mobile clinics, and low-cost spay/neuter programs can bridge financial gaps for struggling owners—and position your clinic as a trusted advisor.
Bottom Line
Economic stress is influencing pet health decisions in ways that directly impact the veterinary profession. By staying proactive—through flexible payment options, education on prevention, and resource sharing—veterinarians can help keep pets in homes and reduce the ripple effects of rising costs.
